The Ask: Make Depop the “talk of the town” again by targeting Gen Z through experiential immersions with a strong emphasis on community.

 The Insight: Confidence is not static but evolves through life's imperfections and transitions.

The Idea: Celebrate individuality by empowering everyone to see themselves as a model—no matter where they are in life. Through social media, photoshoots, and other experiential expressions, we’re inviting people to share their authentic selves and show that being a model isn’t about perfection, it’s about owning who you were and who you are.